Posts in category: Recent News

Self-service kiosks have emerged as an innovative technology in the food and beverage industry in recent years. With their convenience, efficiency, and smart features, they not only offer customers a brand-new dining experience but also bring a revolution to the restaurant business.

One of the greatest advantages of self-service kiosks is the convenience they offer during the ordering process.
Traditional ordering methods in restaurants often require customers to wait in line, communicate with staff, and fill out order forms. In contrast, self-service kiosks allow customers to easily select their desired items directly on the machine and input their food and drink choices themselves. This not only saves customers time but also reduces the likelihood of human error, improving order accuracy and overall efficiency.

The smart features of self-service kiosks have also made them increasingly popular in the food and beverage industry.
These kiosks are typically equipped with advanced technologies such as touchscreens and barcode scanners, enabling customers to effortlessly browse menus, choose flavors, and customize add-ons. In addition to menu personalization, kiosks offer multiple payment options including cash, credit card, and mobile payments—enhancing flexibility and convenience.

Self-service kiosks have also transformed the overall dining experience for customers.
For example, customers can personalize their meals by choosing specific flavors, portion sizes, and ingredients directly at the kiosk—meeting the diverse preferences of different individuals. Some kiosks even support voice commands and multilingual options, making it easier for international customers to place orders and enhancing the experience for users from various cultural backgrounds.

Self-service kiosks with digital signage capabilities offer numerous advantages.
The digital display showcases menu images, descriptions, prices, and promotional content, allowing customers to better understand and visualize menu items. This visual presentation not only boosts interest and appeal but also helps promote new items, special offers, and deals—ultimately driving sales performance.

The introduction of self-service kiosks has effectively improved restaurant efficiency and business operations by reducing labor costs, speeding up order processing, minimizing ordering errors, and providing faster and more accurate service. At the same time, self-service kiosks can save space in the restaurant, reduce crowding, enhance the dining environment, and even serve as a marketing and advertising display. These benefits contribute positively to both the restaurant’s operational performance and the overall customer experience.

In the modern food and beverage industry, with continuous technological advancements, more and more restaurant brands are adopting digital signage to display their menus.

This approach not only makes ordering more convenient for customers but also enhances the brand’s image and recognition.

First, the emergence of digital signage meets customers’ needs for quick menu browsing and faster ordering. In the past, when customers visited an unfamiliar restaurant and didn’t know the menu, they had to ask at the counter or service staff, which not only wasted time but also limited their food choices. With digital signage, customers can easily view the menu while waiting in line. It also displays appetizing food images and detailed descriptions, providing a more comprehensive and rich selection, thereby improving customer satisfaction.

Second, the use of digital signage can also enhance a brand’s image and recognition. Nowadays, consumers place increasing importance on brand image and quality, so restaurant brands must continuously improve their image and service quality. Digital signage allows brands to stand out more prominently in front of customers, showcasing professionalism and innovative spirit, thereby boosting brand awareness and reputation. In addition, digital signage offers more promotional opportunities, such as sharing food photos and reviews on social media, attracting more consumer attention and store visits.

For restaurant operators, digital signage can improve operational efficiency. Traditional menus require frequent replacement and updates, which often consume considerable manpower and time. However, digital signage allows instant menu updates and can easily display different items at different times of the day. This enables restaurants to quickly adjust menus to meet varying customer needs and more effectively utilize product resources. It also supports better financial management and operational analysis.

Today’s consumers value shopping experiences and brand image more than ever. The interactivity and visual appeal of digital signage can enhance consumer engagement and visual enjoyment. If restaurants combine digital signage with other digital technologies, such as ordering apps or online ordering systems, it not only increases customer convenience but also provides a better shopping experience, boosting customer loyalty.

Digital signage is a highly useful digital technology in the modern food and beverage industry. It can enhance brand image and recognition, facilitate customer ordering, save time, and improve customer satisfaction. At the same time, it also boosts operational efficiency and customer loyalty.

Why Manage Memberships?

For businesses, managing memberships is a way to increase revenue.

Basically, the goal is to turn new customers into regulars, and encourage existing customers to purchase more frequently. By understanding members’ consumption behaviors and cycles, businesses aim to maximize customer lifetime value.

The more mature a brand is, the more it observes the 80/20 rule[1]: the top 20% of members by spending contribute about 80% of a brand’s revenue. These 20% of members are the main source of income.

How to Manage Memberships?

We can manage memberships through the following methods:

Build a Membership List
The first step in membership management is to collect member information, and ideally have members identified during transactions to enable subsequent recording and analysis.

Record Member Purchases
With member data, we can track their purchase history. This helps us understand individual preferences, purchase frequency, spending power, and other relevant information.

Establish a Membership System
This usually includes tiers, points, and rewards. The idea is to offer greater benefits to members who spend more, encouraging them to visit more frequently.

Provide Different Incentives Based on Member Attributes (Membership Marketing)
By understanding different members’ purchasing behaviors, we can classify them into groups such as new members, regular customers, and inactive members. Since these groups have different concerns and interests, we can design targeted marketing campaigns for each category. This allows for more precise marketing and helps reduce marketing costs.

Starting to Build a Membership Base

There are many services available on the market to help build a membership list, such as Facebook Fan Pages, Line Official Accounts, etc. However, using these third-party platforms comes with certain limitations. Detailed member data is often difficult to obtain since the information mainly resides on the platform, making it hard to perform more precise analysis or further segmentation.

Moreover, in today’s environment where personal data protection is highly valued, it is quite challenging to get customers to provide their personal information and become your members without offering any additional incentives.

When starting to build your membership, it is recommended to increase customers’ willingness to join by understanding their purchasing behaviors and offering incentives—such as bonus points, special discounts, or requiring membership registration before using specific services. You can also integrate with third-party platforms to allow customers to quickly join from those platforms, reducing the barriers to membership registration.

Membership management is an indispensable step for brand growth. If you are interested, you may also want to learn about our membership management services: CDP (Customer Data Platform). Through effective membership management, we hope to help you increase your revenue and design better marketing strategies.

Note 1: Pareto Principle (https://reurl.cc/LmvAA9)

Are you ready for the shift toward diversified payment methods?

In recent years, mobile payments have become increasingly popular. Non-cash payments have become a global trend, with governments worldwide actively promoting digital payments as they move steadily toward a “cashless society.”

Non-cash payments include credit cards, mobile payments, third-party payments, e-payments, and electronic tickets. In Taiwan, this is officially termed “electronic payments.” Electronic payments help improve economic efficiency, reduce the costs associated with cash handling, shrink the underground economy, and promote financial transparency.

Over the past three years, Taiwan has been greatly impacted by the COVID-19 pandemic, which significantly changed the lifestyles of consumers and various industries. It also shifted traditional cash payment habits. The government has actively promoted new epidemic prevention lifestyles, encouraging businesses to utilize diversified payment methods to maintain safe social distancing and reduce contact infection risks. As a result, the proportion of consumers choosing mobile payments has surged, and the habit of using multiple payment options is becoming an industry trend moving forward.

To help business owners keep up with these industry trends, Datai has integrated popular consumer payment methods in recent years, including Apple Pay, Google Pay, LINE Pay, JKoPay, Pi Wallet, Taiwan Pay, and EasyCard Pay. In 2022, Datai also added integrations with PX Pay by PX Mart and QuanYi Pay by FamilyMart. After choosing to use Datai’s POS system, brands can be assisted in integrating the electronic payment methods their businesses require, giving consumers more choices that suit their payment preferences.

Once the integration with the POS system is completed, when customers select from multiple payment options, the payment amount is directly transferred from the POS system. Customers can then follow the respective electronic payment process to complete checkout quickly, speeding up transactions and ensuring smoother store operations.

Additionally, after integrating multiple payment methods, Datai’s BI and operational dashboard systems will list the payment amounts and proportions by payment type for each brand. Brand headquarters can analyze each store’s payment preferences through this data, which can also serve as valuable insights when planning future store expansions.

In today’s rapidly evolving technological era, people have come to understand that the greatest value of a product is no longer the product itself, but the user experience (UX) — which refers to a person’s behaviors, emotions, and attitudes when using a specific product, system, or service. It can also be seen as an individual’s subjective feelings and thoughts about a particular product or system. This service value is the true driving force behind consumers’ decisions to purchase or continue supporting a product. Therefore, as companies respond to changing market demands, they are gradually shifting their focus toward innovating services from the perspective of enhancing customer experience.

When providing innovative services, two common strategies are used: Standardization and Customization. Standardization focuses on designing services or systems based on the needs of the general user population, creating a set of standard specifications. Customization, on the other hand, targets the unique attributes or behaviors of individual customers to create distinctive value and functions.

When responding to different market environments, companies often position their strategies along a spectrum between standardization and customization. Below is an overview of the customization approach:

Customized Standardization

Design and manufacturing remain standardized, producing products in large-scale plans divided into several to dozens of standard modules. Customers are allowed to customize by selecting from a limited set of components according to their preferences. Because the assembly process is customized, this approach is also called modularization or structured manufacturing.

Tailored Customization

Customers are offered a variety of standard design styles, which can then be adjusted according to individual needs or preferences. Examples include interior design, bespoke clothing, or personalized business card printing. Producers retain only part of the initial design.

Pure Customization

Pure customization involves producing products only after receiving an order. Customers can design, manufacture, install, and deliver products completely according to their own requirements. Examples include jewelers and architects who create according to client specifications. This is also referred to as full personalization.

Customization not only saves time but also offers significant advantages in understanding customers and capturing market share. Customized products or services increase a company’s differentiation in the market and enhance product uniqueness. By understanding customer needs, companies can design new products targeted at key markets, avoiding price competition and ensuring sustainable long-term business success.

This article partially excerpted from: https://reurl.cc/5p50Wv

What is an Automatic Third Party Order Robot?

Nowadays, people’s shopping habits are no longer limited to ordering on-site or by phone, but increasingly happen through various online platforms. The Automatic Third Party Order Robot was developed to help store staff quickly receive online orders and reduce the hassle of manually entering a large volume of online orders into the POS system.

As long as the online platforms provide the relevant features for integration, the Automatic Third Party Order Robot can significantly improve a store’s efficiency in handling online orders and the convenience of managing menus across multiple platforms.

Regarding POS accounting functionality, orders received through the Automatic Third Party Order Robot can automatically identify which online platform the order came from and the payment method used. Store staff do not need to manually distinguish this information, allowing clear insight into order volume, product sales, payment methods, and other related data for each platform.

Today’s society is an era of information warfare. It is not only important to gather intelligence on competitors to stay ahead and create business opportunities, but internal information within a company is even more crucial. At this moment, BI can help enterprises achieve these goals—knowing yourself and your enemy leads to victory in every battle.

What is BI (Business Intelligence)? Business Intelligence refers to the processes and tools used to analyze business data, transforming it into actionable insights that help everyone within a company make more informed decisions. It is also known as a Decision Support System (DSS). BI analyzes current and historical data and shares reports, dashboards, charts, graphs, and blueprints across the organization in an easy-to-understand format.

The audience for BI is mainly divided into two groups: brand headquarters and individual store owners. This article focuses on the perspective of brand headquarters. By collecting large amounts of data, classifying, and integrating it into a visual interface, headquarters can accurately grasp product sales status, laying the foundation for future strategic decisions. Additionally, the actual operational status of stores becomes transparent, increasing headquarters’ oversight of each store and achieving the goal of effective internal information management.